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the whaiwhai blog




written by GiuliaP

(Italiano) Giocare di gusto a New York




written by GiuliaP

Our first New York event is coming!


We’ve got a great news to announce today. We’ve scheduled our first big WHAIWHAI Event in New York for the next 19th-20th May.

Eataly, the high quality Italian food brand, chose WHAIWHAI  to offer to its customers an exciting activity in the Big Apple.

We will keep you posted!




written by GiuliaP

(Italiano) Un’isola per WHAIWHAI?




written by GiuliaP

Gamification at the Digital Accademia


Today, we played at Digital Accademia, a digital school near the H-Farm. We were invited to talk about our experience in a workshop called Gamification: playing is a serious thing to do. Games are turning into a real trend in corporate communications strategy and our format was highlighted as a case in point. Tomas gave a brief lecture and then participants in the class experimented with the DIGit version of WHAIWHAI, which can be played entirely on a tablet, for an enigma-filled treasure hunt that mixes physical realty with the web. It was a fun event in a school of digital culture that gets more welcoming every day.




written by GiuliaP



Why not play WHAIWHAI away from the city? Companies that have worked with us, using WHAIWHAI as a team building tool, have asked us this question on several occasions. We now have the right solution: you can now play our treasure hunt full of stories and enigmas from a hotel room, a resort or a convention center. WHAIWHAI DIGit is a social adventure that takes place wherever its participants go, so a resort, a convention center or even company headquarters can become a playing field to explore. Each story can be read on digital devices like smartphones or tablets, through a web platform created specifically for the event. The stories contain anecdotes on the topic of innovation. The game flow is the same as the traditional form of WHAIWHAI you already know: read the story, go to the location, solve the enigma. We’ve played this way several times with Vodafone. Check out these photos and video of two DIGit events.




written by GiuliaP

WHAIWHAI at the Lucca Comics and Games


They’re ruining my life. How many other Lupins are there in this city?! They’re petty thieves, awful wannabes. They cruise around town in old 500s, wearing green or red jackets, passing themselves off as me, and the worst part is, they get caught!

I really need your help to get me out of this jam, to help everyone figure out I’m the one and only real deal. I can’t work like this. Once these impostors are out of the way, I’ll be able to pull the heist of the century! But I’ll tell you about that later…

And so the challenge begins! Starting today, until Sunday, you’ll find us at Lucca Comics & Games 2011. LOG607 is at the RCS stand promoting the movie Lupin III: Green vs. Red. With a special text message-only version of WHAIWHAI, we bring festival-goers straight to the stand, by way of a series of enigmas pointing to various beautiful locations in the city. Only those who make it here will receive the prize: a free DVD of the film.


Now that the Lucca comics and games fest is over, let’s tally up the totals: 315 WHAIWHAI games were played in the city to search for the real Lupin! Have a look at the pics.

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