written by GiuliaP



In February 2008, the first unconventional guide called WHAIWHAI was released for the city of Venice. This jumbled guidebook, combined with codes and text messages, introduced a new way to sightsee – by discovering a city’s secrets one by one. As you know, there are now four WHAIWHAI guidebooks about four beautiful Italian cities. After having received a prize from the President of Italy for best innovation in the tourist industry, we recently joined the RCS Media Group and the Marsilio publishing company. So today we are endowed with a widespread distribution network, a new graphic format and growing opportunities to develop.

For these reasons, we’ve decided to celebrate, and we’re going to do it in style. We’re planning a special simultaneous event in the three WHAIWHAI cities: on November 20th, we will officially re-release the entire collection in three bookstores. Then, as has become a tradition of ours at such events, we will kick off a challenge for teams in the streets and squares of all three WHAIWHAI cities. As usual, all you need to do is procure a guidebook (which you can buy, hot off the press, directly at the bookstore), form a team and bring your mobile telephone, which you will use to interact with the system that will handle this challenge. The experience will last about an hour and a half, leading the teams on different itineraries. The first team to complete their treasure hunt will receive a prize.

Here are the locations and times for the event. Choose where you want to play – we look forward to seeing you there.

VENICE: libreria Mondadori, San Marco 1345, 5:00pm

Meet the author of the stories: Alberto Toso Fei will be there

ROME: libreria Voltapagina, Via Piave 18, 6:30pm

VERONA: libreria Gheduzzi, Corso Sant’Anastasia 7, 6:30pm

This is one of the events in “Veneto - Spettacoli di Mistero”, the Veneto region’s mystery festival.

Meet the author of the stories: Francesco Mazzai will be there


  1. paolo says:

    ciao…mi piacerebbe capire se la caccia inizia proprio alle 17.00….e soprattutto come potremmo noi caccia/lavoratori ad affrontare questa avventura nell’ipotetico orario stabilito! ciao…aspetto risp…

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