Today, we played at Digital Accademia, a digital school near the H-Farm. We were invited to talk about our experience in a workshop called Gamification: playing is a serious thing to do. Games are turning into a real trend in corporate communications strategy and our format was highlighted as a case in point. Tomas gave a brief lecture and then participants in the class experimented with the DIGit version of WHAIWHAI, which can be played entirely on a tablet, for an enigma-filled treasure hunt that mixes physical realty with the web. It was a fun event in a school of digital culture that gets more welcoming every day.