This week got off to a good start for us, as the September issue of Wired has an article containing an interview with Timothy “Speed” Levitch, author of the stories in the upcoming New York edition of WHAIWHAI. Speed talks about some of the secrets he describes in the guidebook. You can download that article from our press area.
Wired awaits our New York edition
The ship for New York has set sail
Climb on board, the guidebooks for New York are on the way! They’ll disembark in about a month and will then be distributed in American bookstores starting September 13th. In the meantime, enjoy this video we put together for the occasion.
WHAIWHAI NEW YORK / the pegleg from LOG607 on Vimeo.
On the road with El Chueco
We’re back from a very special event, a WHAIWHAI experience customized for Avis car rental and the Alfa Romeo Giulietta. This challenge saw five teams travel all over Italy searching for clues about the race car driving hero Juan Manuel Fangio. To all the players, we handed out a travel notebook chock-full of original stories and an iPhone. Along with the usual text messaging functions used in the game, having an iPhone let the players share information about their whereabouts, share their photos and express their thoughts on Twitter and Foursquare. On the Avis blog, the experience has been recreated through images and videos posted by the teams on the road. From Verona to Parma, from Bologna to Florence, from Milan to Genoa to Siena, this is a new way to do WHAIWHAI.
A New WHAIWHAI challenge at Ca’ Foscari Digital Week
WHAIWHAI is taking part in the Ca’ Foscari Digital Week, an innovative, cross-sector event hosted by the Ca’ Foscari University of Venice from May 3 to May 5, 2011. The goal of this event is to unite people, insights, ideas and companies around transformations induced by digital contests inside and outside the university. Tomorrow at 10:30, our CEO Tomas Barazza will talk about the work we do at LOG607, to then kick off a short WHAIWHAI challenge. To participate, register and share your participant status on your Facebook profile. Come on, spots are still available! We hope to see you there.
“April is officially “travel in Italy” month…”
[photo by Luigi Mengato]
We’d like to point out a nice story about playing WHAIWHAI at A year in Italy : this blog post is a great personal and enthusiastic description of a WHAIWHAI experience in Venice. Also, check out yet another piece about us on the blog The Occasional Traveller, which has a post entitled WHY WHAIWHAI. Spring is the ideal season to play WHAIWHAI and we’re happy to see lots of game sessions going on in all of our cities. Last week, 53 games were registered, including 18 over the weekend. A top the list of “plays” is still Venice, with 44, followed by 16 in Rome, 8 each in Florence and Milan, and 7 in Verona.
WHAIWHAI bargains on Amazon
On Amazon.it, the entire WHAIWHAI collection is on sale at discount prices. The Milan, Rome, Verona and Venice editions are all at a super price of €14.30. Don’t miss this offer, especially because spring is the perfect season to play WHAIWHAI. Meanwhile, we’ve started working on the page layout for the new New York edition. It’s going to be published a little later than we had expected, though: in a previous post, we said May, but unfortunately you’ll have to wait until September. Those books do have to travel across the ocean, you know!
