Sep

13

11

written by GiuliaP

New York The Pegleg is here!

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From today New York. The Pegleg is in American bookstores! Needless to say how pleased we are … now we’ll see how the American market will react. We have good expectations for the paper version and for the digital too. About the WHAIWHAI app, in collaboration with Cool Hunting, we decided to keep the application free download for today. What are you waiting for, download it! If you’re not in New York, WHAIWHAI is another good reason to go there soon.

Sep

09

11

written by GiuliaP

WHAIWHAI meets the Instagramers

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On Saturday, September 24th in Milan, the first ever event by and for instagrammers in Italy will take place. Who are instagrammers? People fond of the Instagram, the Twitter of images. It’s one of the most successful iPhone apps with an international community of over 60,000 followers after just six months on the market, and its popularity is growing by the day all over the world. This one-day event will be dedicated to pictures taken in Milan and should be fun and packed with features: sign up for the event here. We at WHAIWHAI will be there for a surprise that we can’t reveal just yet.

Wired awaits our New York edition

wired_settembre_whaiwhaiThis week got off to a good start for us, as the September issue of Wired has an article containing an interview with Timothy “Speed” Levitch, author of the stories in the upcoming New York edition of WHAIWHAI. Speed talks about some of the secrets he describes in the guidebook. You can download that article from our press area.

Jul

05

11

written by GiuliaP

The ship for New York has set sail

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Climb on board, the guidebooks for New York are on the way! They’ll disembark in about a month and will then be distributed in American bookstores starting September 13th. In the meantime, enjoy this video we put together for the occasion.

WHAIWHAI NEW YORK / the pegleg from LOG607 on Vimeo.

Jun

06

11

written by GiuliaP

On the road with El Chueco

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We’re back from a very special event, a WHAIWHAI experience customized for Avis car rental and the Alfa Romeo Giulietta. This challenge saw five teams travel all over Italy searching for clues about the race car driving hero Juan Manuel Fangio. To all the players, we handed out a travel notebook chock-full of original stories and an iPhone. Along with the usual text messaging functions used in the game, having an iPhone let the players share information about their whereabouts, share their photos and express their thoughts on Twitter and Foursquare. On the Avis blog, the experience has been recreated through images and videos posted by the teams on the road. From Verona to Parma, from Bologna to Florence, from Milan to Genoa to Siena, this is a new way to do WHAIWHAI.

May

04

11

written by GiuliaP

A New WHAIWHAI challenge at Ca’ Foscari Digital Week

WHAIWHAI is taking part in the Ca’ Foscari Digital Week, an innovative, cross-sector event hosted by the Ca’ Foscari University of Venice from May 3 to May 5, 2011. The goal of this event is to unite people, insights, ideas and companies around transformations induced by digital contests inside and outside the university. Tomorrow at 10:30, our CEO Tomas Barazza will talk about the work we do at LOG607, to then kick off a short WHAIWHAI challenge. To participate, register and share your participant status on your Facebook profile. Come on, spots are still available! We hope to see you there.

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