written by GiuliaP

A Dream Challenge in Verona

header ONIRICA09

No, it’s not a game to play in your dreams. It’s a WHAIWHAI event that’s part of Onirica09, a festival “that dreams of raising awareness about the need to be environmentally conscious, through a broad array of art, music and entertainment.”

The WHAIWHAI event is scheduled for Saturday, September 19th from 6:00pm to 8:00pm. As usual, all you need to do to participate is come to the site of the festival (Palazzo della Ragione) with an Amor Verona guidebook and your mobile phone. See our Facebook fan page for more details; you can sign up and tell us you’ll be there. Naturally, we hope to see you there!

Back from Stresa

Yesterday, a group of Dr.Scholl’s sales associates played WHAIWHAI in Stresa, a little town “out of another era”, placidly set on the banks of Lake Maggiore. 60 people, divided into 9 teams, searched for the secret reason why the founding father of comfortable footwear was stopped precisely in Stresa in September 1929, when he was aboard a train headed for Venice that broke down. Obviously we made up that story, but Dr. Scholl’s real life gave us lots of ideas to draw on. He was enterprising man and an avid traveler who lived very intensely during that time, frequently journeying through Europe.

The game lasted about three hours and ended, after a boat ride, on Isola Bella, an eighteenth century Eden that rests in the middle of the lake. There, the teams solved the final enigma to discover the secret of Saluti da Stresa. For the rankings, we had to account for the fact that the itineraries were shortened; the speedy Carriage8 team was awarded a special honorable mention for having solved the most enigmas.

Thanks to Marina from Cross Creative and to Ambrosini Associati, who we worked with to organize the event.




written by GiuliaP

2054 Florence: Notes for the event tomorrow

It’s almost time for the Florence challenge. As you know, the appointment is for tomorrow at 9:30pm at the Edison bookstore. Each team needs to bring a gamebook and a mobile phone. A map of the city and a flashlight could be helpful, too.

Registration by telephone is now officially open for this game. Here’s how you can register:

Send a text message with your name followed by the word EDISON to (+39) 3318494552. (example: Paola EDISON).
N.B. You must send this message from the phone you’re going to use during the game!

After you send the text, the system will then ask you to enter your activation number. Answer by entering the ten-digit code you’ll find at the bottom of the last page of your gamebook.

You’re all set! You’ll receive confirmation and you’ll be ready for the game. Then all that’s left to do is wait for tomorrow, come to the Edison bookstore and wait for the start message we’ll send to begin the game.

Good luck and see you tomorrow!




written by GiuliaP

Now it’s Florence’s turn


The double-night in the Ruyi cities has just come to an end. We’re still digesting the effects of adrenaline and the satisfaction from the simultaneous event. You’ll soon find a short video about it here. Meanwhile, photos taken in Venice are already on Flickr.

But there’s no time to lose: Spring is close at hand and the whaiwhai event calendar is filling up. It’s Florence’s turn now, time for the for the mysteries of 2054. An appointment in the Tuscan city has already been scheduled (see the flyer above).

On Friday, April 24th at 9:30pm, the Florentine challenge will begin from the Edison Bookstore. For those familiar with our events, it’s the usual routine: get to the bookstore on time with your 2054 Florence gamebook, which you can purchase either that evening at the Edison Bookstore or right away from our shop. Don’t forget to bring your mobile phone and your friends. Split up into teams (of three or four, ideally). One gamebook and one mobile per group is sufficient. Then, we’ll announce the code needed to register to the game and you’ll start on your search for extraordinary signs and clues hidden in the history and in the stonework of Florence. Each team will have a different itinerary, but we’ll all meet back at the same finishing point, where a prize will be awarded to the winners. The team that finishes their treasure hunt first will win a gift certificate worth 100 euros to spend at the Edison bookstore, our partner for this event.

Our friends at will be filming the event, so you’ll be able to see us again on the Tuscany tourist board’s information portal. And soon, you’ll even find news about the event on our Facebook page.

Mark your calendars and don’t miss out!

Some people found CODE-R

Yesterday was a big day for whaiwhai. In association with  Momentum for RCS Sport, we pulled off a special event to add Milan to the group of cities that have been rediscovered through our game model. This event was held to announce an initiative launched by Momentum for 2009. Participants started from the Alcatraz night club and returned there two hours later after an experience involving some of the great sporting events in the history of the city: whaiwhai became the essential ingredient as teams of participants searched for the secret CODE-R.

About 400 people played with us, in a challenge to see who could uncover the secret code first. It was a huge success. The players really liked the 27 stories we wrote about athletes and sporting events (in soccer, rugby, cycling, running and Supercross), and it was even more fun for those who took part in trying to solve the puzzles hidden within Milan. The teams had been put together online over the past two weeks: there were about 70 teams in all, each with its own nom de guerre. There was certainly a competitive flavor, as the groups could even use their cars to get around the city. The winning team made it back to the Alcatraz in a lightning-fast time. There, the celebrations continued, with Giro d’Italia champion cyclist Ivan Basso and Olympic canoeing medalist Antonio Rossi to keep company. The prize for the winners was a weekend getaway to London to attend the Italy-Brazil friendly.

You can check out a selection of photos from the event here. We’re exhausted today, but it’s the kind of fatigue resplendent with satisfaction and fulfillment. The whaiwhai experience in Milan has taught us a lot and opens up new perspectives for other cities and new themes.




written by GiuliaP

The day communication


We’d like to point out a great project we’ve come across that fleshes out themes and initiatives similar to those of whaiwhai, even if in a different tune. “The Day” organizes exclusive entertainment events and has already successfully pulled off a number of theme events. Mysterious, thrilling and “high risk”, that’s their style. In their own words: “it’s a parallel dimension where fictional communication lets participants experience an adventure they could only dream of: intriguing locations, diabolical traps and high-level cultural challenges in a race against time.” Congratulations and good luck to The Day!

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