written by GiuliaP

On the road with El Chueco


We’re back from a very special event, a WHAIWHAI experience customized for Avis car rental and the Alfa Romeo Giulietta. This challenge saw five teams travel all over Italy searching for clues about the race car driving hero Juan Manuel Fangio. To all the players, we handed out a travel notebook chock-full of original stories and an iPhone. Along with the usual text messaging functions used in the game, having an iPhone let the players share information about their whereabouts, share their photos and express their thoughts on Twitter and Foursquare. On the Avis blog, the experience has been recreated through images and videos posted by the teams on the road. From Verona to Parma, from Bologna to Florence, from Milan to Genoa to Siena, this is a new way to do WHAIWHAI.

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