(sioku’s picture)

Some have surely left already and others are packing their bags, while the rest of you may be thinking about how to get through a vacation-less August. That’s pretty much our story this year, but today we’re putting the finishing touches on a project you’ll hear about soon.

If you’re sticking in town, there are clever and interesting ways to savor even the most familiar places. Obviously, we’d suggest WHAIWHAI. Incidentally, yesterday’s edition of the Radio24 program August: Survival Techniques was about Milan Diamante. Paolo Roversi, the author of the stories, talks about his August in Milan. His advice is not to miss the chance to enjoy the city’s charm at a time when the crowds are thin. Listen to that August 12th interview via podcast (in Italian).

Milan The diamond is in ViviMilano


In today’s edition of the Corriere della Sera insert ViviMilano, three full pages (9 to 11) are dedicated to the Milan edition of WHAIWHAI. There’s an excerpt of stories related to Milanese design that you can read and then “play” in the WHAIWHAI way, to try it out before the new full guidebook hits the stores. If you’re in Milan — now is a great time to be there with the International Furniture Fair and other Design Week events going on — just pick up a copy of Il Corriere, follow the simple instructions in those three pages in the ViviMilano section, and start playing. You can even do it from home, as our new sofa mode has also been activated for those excerpts. Some people have already begun playing… so what are you waiting for!

Milan, hot off the press!


We sent the Milan edition of whaiwhai to the press today. You might already know that it’s called Milano Diamante. But there are some things you definitely don’t know about it. We’ll list them below. First, though, mark your calendars: on Saturday, March 13th at 11:00am, we’ll meet in front of the Palazzo Reale in Milan to unveil this new edition. To participate, write to: assessore.orsatti@comune.milano.it. This event is co-sponsored by the Department of Tourism of the City of Milan. Send an e-mail to them and they’ll give you all the information you need to participate. Now for some of the highlights of this edition:

- Milano Diamante contains 45 great stories written by Paolo Roversi, an author who knows Milan backwards and forwards and has already fascinated readers with noir novels set in the city.

- We’re experimenting with the option of customizing your adventure through the city: when you start the game, you can choose to read mainly stories related to history, design or music. After working with consultants, we decided that the myriad facets of Milan merit a division of the stories into three categories: one for historical events and legends, one for the Milanese design tradition and notable personalities associated with it, and one for opera and other stories about music.

- Milano Diamante is officially sponsored by the Department of Tourism of the City of Milan and by the world-renown opera house La Scala, with the collaboration of the Triennale di Milano design museum. So we’ve already received lots of support.

- The search this time is for a stolen diamond. You must find it with the help of an inspector, who is trying to catch the nimble thief Salai.

That’s all for now. Hope to see you Saturday!

(illustration by Giovanna Nicosia)

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