written by GiuliaP



In February 2008, the first unconventional guide called WHAIWHAI was released for the city of Venice. This jumbled guidebook, combined with codes and text messages, introduced a new way to sightsee – by discovering a city’s secrets one by one. As you know, there are now four WHAIWHAI guidebooks about four beautiful Italian cities. After having received a prize from the President of Italy for best innovation in the tourist industry, we recently joined the RCS Media Group and the Marsilio publishing company. So today we are endowed with a widespread distribution network, a new graphic format and growing opportunities to develop.

For these reasons, we’ve decided to celebrate, and we’re going to do it in style. We’re planning a special simultaneous event in the three WHAIWHAI cities: on November 20th, we will officially re-release the entire collection in three bookstores. Then, as has become a tradition of ours at such events, we will kick off a challenge for teams in the streets and squares of all three WHAIWHAI cities. As usual, all you need to do is procure a guidebook (which you can buy, hot off the press, directly at the bookstore), form a team and bring your mobile telephone, which you will use to interact with the system that will handle this challenge. The experience will last about an hour and a half, leading the teams on different itineraries. The first team to complete their treasure hunt will receive a prize.

Here are the locations and times for the event. Choose where you want to play – we look forward to seeing you there.

VENICE: libreria Mondadori, San Marco 1345, 5:00pm

Meet the author of the stories: Alberto Toso Fei will be there

ROME: libreria Voltapagina, Via Piave 18, 6:30pm

VERONA: libreria Gheduzzi, Corso Sant’Anastasia 7, 6:30pm

This is one of the events in “Veneto - Spettacoli di Mistero”, the Veneto region’s mystery festival.

Meet the author of the stories: Francesco Mazzai will be there

(Italiano) Notte del Ruyi 2009: le classifiche




written by GiuliaP

A Double event To Search for the Ruyi


A “double night” of Ruyi is coming soon: a special night to search for the treasures of Venice and Rome, two cities through which the magical Chinese scepter passed.

This will be the first “synchronized” whaiwhai event, a double challenge involving the places and stories in The Ruyi - Venice and The Ruyi - Rome that will begin at the same time but in two places many miles away from each other. So it’ll be double the experience of last year’s nighttime event, when around the same time of year about a hundred people played the game.

This year the appointment is scheduled for Friday, April 3rd at 9:30pm. For those playing in Venice, the meeting point is Campo San Polo, while those playing in Rome will meet in Piazza Navona. The simultaneous treasure hunt will last about three hours. It will be very simple to start the challenge: all you need to do is get to the meeting point equipped with a whaiwhai gamebook (if you already have one, bring it; if not, purchase one) and your mobile phone and, if you’re with friends, split up into teams (the smaller the team, the better, because the winner’s prize will be for two). We’ll give you the password at the start of the game and you’ll immediately be part of the challenge against the other teams.

Then the search begins: you’ve got to try to finish before the others. What can you win? Well basically, whoever wins in Rome goes to Venice for a night and whoever wins in Venice goes to Rome for a night! In other words, the winners of each of the two competitions will receive accommodations for two people for one night in whichever city they weren’t playing in. We chosed bed and breakfast of Sleep in Italy network, in Rome and in  Venice

Now get ready for the search – let us know if you’ll be there!




written by GiuliaP

Sunday Times speaks about whaiwhai


On the day of our debut in Rome, just a few hours before our presentation at the Travel Literature Festival, Sunday Times journalist Paul Croghton, who had contacted us some time beforehand, played whaiwhai in a sneak preview in the streets and squares of the capital. His report of his experience was published in yesterday’s edition of the newspaper. It’s a vivacious, precise description of a day on the hunt for mysteries, in which he doesn’t hold back from raising some doubts that we’ll think about and take into consideration. Thank you, Paul! You can read his article at the Sunday Times website or download it from our press area.




written by MarcoZ

The Ruyi on


We are ready to leave for Rome where we are going to present the new whaiwhai gamebook, dedicated to the eternal city.

Today wrote an article about the new book.

We are going to launch The Ruyi - Rome at the first Festival of Travel Literature. We will be in Villa Cellimontana on Saturday 27th September at 17.00. After the presentation there will be our first engaging treasure hunt in Rome.

You can find more information here.

We hope to meet you all in Rome.




written by GiuliaP

Whaiwhai in Time


A few days ago, Time magazine journalist Rachel Spence wrote an article about the Ruyi-Rome treasure hunt, an experience that will be available to all in the Italian capital in just a few weeks. Thanks to her for the detailed, accurate report about the story of the magic scepter and how the game works. We hope to meet her soon on the whaiwhai road.

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