written by GiuliaP

A New WHAIWHAI challenge at Ca’ Foscari Digital Week

WHAIWHAI is taking part in the Ca’ Foscari Digital Week, an innovative, cross-sector event hosted by the Ca’ Foscari University of Venice from May 3 to May 5, 2011. The goal of this event is to unite people, insights, ideas and companies around transformations induced by digital contests inside and outside the university. Tomorrow at 10:30, our CEO Tomas Barazza will talk about the work we do at LOG607, to then kick off a short WHAIWHAI challenge. To participate, register and share your participant status on your Facebook profile. Come on, spots are still available! We hope to see you there.




written by GiuliaP

WHAIWHAI on the TV Show Innovation

In September, a crew from Italian broadcasting network LA7 paid us a visit on the H-Farm to do a report about WHAIWHAI for their programme Innovation, which is about new developments in technology. They decided to do a show about our storyline-in-the-city game through an interview and a game simulation in Venice. The upshot is a fun report about LOG607 that aired last Sunday on LA7. Tomas describes the guidebook series and how the game works in the garden of our beautiful headquarters in Ca’ Tron, while Giulia and Stefania run around Venice looking for clues and texting. Watch the video – but erase those page codes they show from your memory! They had promised they wouldn’t reveal anything, but evidently they just couldn’t resist.




written by GiuliaP

Carnival with WHAIWHAI


Thanks to The Ruyi, we learned many Venetian secrets. But clearly, an extraordinary, historic city like Venice has a lot more surprises in store. And there isn’t a more fascinating and mysterious time of year in Venice than during the Carnival. It’s the perfect occasion to rediscover the thousand facets of the city – with or without a mask.

That’s why we’ve teamed up once again with accomplished writer Alberto Toso Fei to create a new story about Venice, a story about Casanova and the follies of Carnival. It’s called Carnivalia, and it’s the official game of the 2010 Venice Carnival. This new WHAIWHAI arrival is different from the games you’re used to: it isn’t a guidebook separated into jumbled pieces, it’s a special map, one big folded sheet of paper that contains all the stories and directs you towards the places you’ll discover. Like the other WHAIWHAI editions, though, you interact with the game via text messaging on your mobile phone. Soon we’ll have some pictures to show you what it’s like. You will be able to buy the map for 8 euros at any time during the Carnival celebrations in Venice: they will be on sale at Sensation info points and at newsstands everywhere in Venice as an add-on to the daily newspaper Corriere della Sera. In the meantime, you can read this short excerpt from the prologue and see if it doesn’t make you anxious to go on this new adventure.

Giacomo Casanova never died. No, I don’t mean to say that his fame or the spirit of his era have endured to the present. I mean to say that he is actually still living in Venice. He alters his identity from time to time; perhaps you even saw him this afternoon, not knowing who he was, sitting in a café or strolling about the Rialto. Who is Giacomo Casanova? It is I. And now I wish to introduce you to the madness that embodies my city.

For more information about Carnivalia, write to

Carnivalia also allows a set of collective events: here the calendar

Saturday 6 February 12 a.m. - railway station Venice (Sensation info point)

Sunday 7 February 15 p.m. -  San Marco place ( IAT point - near Correr museum)

Thursday 11 February 12 a.m  - railway station Venice (Sensation info point)

Saturday 13 February 15 p.m. - San Marco place ( IAT point - near Correr museum)

Sunday 14 February 12 a.m. - railway station Venice (Sensation info point)




written by GiuliaP



In February 2008, the first unconventional guide called WHAIWHAI was released for the city of Venice. This jumbled guidebook, combined with codes and text messages, introduced a new way to sightsee – by discovering a city’s secrets one by one. As you know, there are now four WHAIWHAI guidebooks about four beautiful Italian cities. After having received a prize from the President of Italy for best innovation in the tourist industry, we recently joined the RCS Media Group and the Marsilio publishing company. So today we are endowed with a widespread distribution network, a new graphic format and growing opportunities to develop.

For these reasons, we’ve decided to celebrate, and we’re going to do it in style. We’re planning a special simultaneous event in the three WHAIWHAI cities: on November 20th, we will officially re-release the entire collection in three bookstores. Then, as has become a tradition of ours at such events, we will kick off a challenge for teams in the streets and squares of all three WHAIWHAI cities. As usual, all you need to do is procure a guidebook (which you can buy, hot off the press, directly at the bookstore), form a team and bring your mobile telephone, which you will use to interact with the system that will handle this challenge. The experience will last about an hour and a half, leading the teams on different itineraries. The first team to complete their treasure hunt will receive a prize.

Here are the locations and times for the event. Choose where you want to play – we look forward to seeing you there.

VENICE: libreria Mondadori, San Marco 1345, 5:00pm

Meet the author of the stories: Alberto Toso Fei will be there

ROME: libreria Voltapagina, Via Piave 18, 6:30pm

VERONA: libreria Gheduzzi, Corso Sant’Anastasia 7, 6:30pm

This is one of the events in “Veneto - Spettacoli di Mistero”, the Veneto region’s mystery festival.

Meet the author of the stories: Francesco Mazzai will be there




written by GiuliaP

(Italiano) Al Venezia Camp

Sorry, this entry is only available in Italiano.




written by GiuliaP

An open letter to the wi-fi day players

giocatori wi-fi

When the Venice City Council asked us to close out a wonderful first day of free broadband access in the city of canals, two thoughts came into our minds:
1. Choosing Venice to begin our WHAIWHAI epic last year was the right decision.
2. To this technological feat, to this old city that so courageously kept itself up to speed with the new era, we wanted to dedicate an entirely digital version of our game experience that would live up to all expectations.

We had already started working on an iPhone version of the Ruyi treasure hunt and, within a couple of weeks, we were able to draft a web version that would ensure access to all the content and guarantee easy interaction using any instrument that supports wi-fi. Then we picked out the stages, selecting those among our total of sixty that are currently hot spots in town. We came up with new clues, so that the new version wouldn’t be the same as the paper version. Then we tested everything out and verified that navigation was fast and efficient. We imagined there were going to be a lot of you playing, so we tested our system to make sure it could handle a very high number of access requests and activity. You began registering and, hour by hour on the city map we have on our game console, the itineraries of each team began to appear – the eight stages you were supposed to be able to complete. Even the last registrations, which were made only a few minutes before the starting time, went through without any problems: the connection was working fine. All that was left to do was to press START.

We did. And at that moment, something stopped working.

The WHAIWHAI server suddenly slowed down to snail pace and from that point on, the teams couldn’t connect or reconnect to the game site. As we tried and tried to bring the server back up, the notes of the San Marco orchestra seemed to foreshadow a Titanic-like descent into the abyss.

We tried to figure out what had happened. Our efforts unsuccessful, we decided to start a game on paper, using original gamebooks taken from the bookstore nearby, with those stubborn enough to have stuck around watching us. And so those brave remaining players, grouped into large teams, played in the traditional style for about an hour.

They had fun, so we hope we at least partially made up for the loss. Hours later, we discovered that we had failed to make one last check. The whole thing was caused by one unforgivable, careless mistake: during a series of updates we carried out, a control option we used for the test phases was not de-activated, and that slowed down the entire system, preventing it from performing at an optimum level. So it was no use attempting a quick fix and, as you noticed, the “sick beast” of a system was left defenseless and exhausted.

We sincerely apologize for this mishap to all the players, to the Venice City Council, particularly Cristiana Csermely of the Sustainable Tourism board and Deputy Mayor Michele Vianello. Wi-fi is now a reality in Venice and we hope to get the chance to redeem ourselves soon with a truly digital event.

See you again soon.

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