written by GiuliaP

WHAIWHAI bargains on Amazon

On Amazon.it, the entire WHAIWHAI collection is on sale at discount prices. The Milan, Rome, Verona and Venice editions are all at a super price of €14.30. Don’t miss this offer, especially because spring is the perfect season to play WHAIWHAI. Meanwhile, we’ve started working on the page layout for the new New York edition. It’s going to be published a little later than we had expected, though: in a previous post, we said May, but unfortunately you’ll have to wait until September. Those books do have to travel across the ocean, you know!




written by GiuliaP



Ninja Marketing website spoke about us in a detailed post . Nice analysis of our way to travel, thanks Ninja!




written by GiuliaP

It’s Raining Links to WHAIWHAI!

Some people have been having lots of fun with WHAIWHAI the past few weeks. Several blog posts have sprung up about our city adventure from far and wide. See for yourself – here’s a list of the sites that have mentioned us recently, followed by a description of those sites taken from their “About” sections:

webintravel.com talks about a “WHAIWHAI Revolution”!

(WIT is a content and community platform for the travel distribution, marketing and technology space. It provides news, commentary, analysis and opinions and organizes events that break down walls between people, cultures, knowledge and ideas.)

cloudview.com refers to that WIT article

(At Cloud View we help organizations and companies look at their business from a Design Thinking perspective.  This will mean looking at the business from a more customer-centric perspective. It will also mean looking at what the business wants to achieve, what its challenges are and what technology and tools we have available.)

springwise.com has an article entitled “City guides reveal stories through urban adventures”

(Helped by a network of 8,000 spotters, Springwise editors scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. )

belowthebiz.com opens its post about whaiwhai saying it’s “…probably one of the finest, most innovative ideas born in Italy (or elsewhere) in the past few years.” Thanks, Antonio!

(On this site, I simply express my point of view based on my experience and what I see every day. It’s mainly geared towards people in management, in companies big and small.)




written by GiuliaP

The list of gifts




written by GiuliaP

WHAIWHAI on New York Times


“Do you find walking tours too passive, like sitting through a boring lecture.  Wish they were more like “The Amazing Race,” the popular CBS reality show?” It’s the opening of New York Times article (travel section), it appeared some days ago. The famous heading spoke about us and about Selectitaly, an American tour operator that suggests WHAIWHAI to American travellers.  We are grateful and pleased. It’s a good prelude to our next edition!




written by GiuliaP



In February 2008, the first unconventional guide called WHAIWHAI was released for the city of Venice. This jumbled guidebook, combined with codes and text messages, introduced a new way to sightsee – by discovering a city’s secrets one by one. As you know, there are now four WHAIWHAI guidebooks about four beautiful Italian cities. After having received a prize from the President of Italy for best innovation in the tourist industry, we recently joined the RCS Media Group and the Marsilio publishing company. So today we are endowed with a widespread distribution network, a new graphic format and growing opportunities to develop.

For these reasons, we’ve decided to celebrate, and we’re going to do it in style. We’re planning a special simultaneous event in the three WHAIWHAI cities: on November 20th, we will officially re-release the entire collection in three bookstores. Then, as has become a tradition of ours at such events, we will kick off a challenge for teams in the streets and squares of all three WHAIWHAI cities. As usual, all you need to do is procure a guidebook (which you can buy, hot off the press, directly at the bookstore), form a team and bring your mobile telephone, which you will use to interact with the system that will handle this challenge. The experience will last about an hour and a half, leading the teams on different itineraries. The first team to complete their treasure hunt will receive a prize.

Here are the locations and times for the event. Choose where you want to play – we look forward to seeing you there.

VENICE: libreria Mondadori, San Marco 1345, 5:00pm

Meet the author of the stories: Alberto Toso Fei will be there

ROME: libreria Voltapagina, Via Piave 18, 6:30pm

VERONA: libreria Gheduzzi, Corso Sant’Anastasia 7, 6:30pm

This is one of the events in “Veneto - Spettacoli di Mistero”, the Veneto region’s mystery festival.

Meet the author of the stories: Francesco Mazzai will be there

WHAIWHAI blog keeps you updated on news, events, information and new projects. Even more interesting press releases pass by the blog before ending up in the press area on the website. Subscribe to our feed RSS.