Wired awaits our New York edition

wired_settembre_whaiwhaiThis week got off to a good start for us, as the September issue of Wired has an article containing an interview with Timothy “Speed” Levitch, author of the stories in the upcoming New York edition of WHAIWHAI. Speed talks about some of the secrets he describes in the guidebook. You can download that article from our press area.

Whiffs of WHAIWHAI

We already told you we were selected as one of the Italian innovations that will get a spot at the World’s Fair in Shanghai, right? Well, here we are on WIRED’s page about us and the other innovative projects. There’s a contest going on right now and the project that receives the most votes will win an award — we’re well-placed so far, but we still need your stars to make it to the top. On the same site, you can also read an interview with Tomas about innovation.

Also, a few days ago the Dispenser program on Rai Radio 2 discussed WHAIWHAI. Thanks goes out to Marco Villa for his entertaining report, which you can listen to below (in Italian).

And finally, an intriguing rendezvous about games and videogames called Far Game will take place tomorrow afternoon at the Cineteca in Bologna. They’ve invited us to speak at the event, so our guy Fabio will be there to talk about the WHAIWHAI style.

WHAIWHAI and Italian Valley


A couple of days ago, Italian Valley went online. It’s a site created by Wired that collects and describes great Italian innovation stories. These are stories about the people who Wired’s Director Riccardo Luna calls “ItAliens”, that is, “heroes who invent and create in a country like Italy against the odds.” This project came about in conjunction with an Italian Ministry of Public Administration initiative: the ministry, along with Italia degli Innovatori, selected a number of companies and institutions to represent Italy at Expo 2010 (the World’s Fair) in Shanghai. WHAIWHAI is one of the companies that was selected, so we’ll have a spot at Expo 2010 along with 264 other innovative Italian projects. You can find out more about all of these Italian innovations on Wired’s website, but – most important of all! – you can vote for your favorite. The project that gets the most votes will receive an award on July 31st in Shanghai. It’s been two days since the voting started, and so far we’re well placed in the rankings. But we need your support. So without further ado, vote for WHAIWHAI (just click on the little stars) and spread the word!

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